Toms of Maine Natural Care Fluoride Toothpaste, Anticavity, Cinnamon

Natural. Contains fluoride for cavity prevention and calcium for clean teeth. ADA Accepted (American Dental Association). When we founded Tom's of Maine in 1970, we based it on the idea that nature had the answers to our everyday needs. What makes our products so effective? We use natural ingredients in innovative ways without adding any artificial flavors, fragrances, colors, or preservatives. Our toothpaste, mouthwash, soap, and deodorant products have proven our original belief: ingredients from nature really work. Fluoride helps prevent cavities. Fluoride helps remineralize soft spots on teeth before they turn into full-fledged cavities and strengthens the tooth structure so enamel becomes more resistant to decay. This product does not contain saccharin; artificial sweeteners, preservatives, colors or flavors; or animal ingredients. Toms of Maine products are tested for safety without the use of animals. This product is flavored with natural cinnamon oil. Discontinue use if rash or irritation occurs. The ADA Council on Scientific Affairs Acceptance of Tom's of Maine Natural Anticavity Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed.