We collect the information which is provided by you when you register on one of our websites, as well as the information we learn about you from your use of our service, your visits to our web site, your visits to other sites accessible from our web site, your purchases from the retail stores that we service, and your Club Card application. We also collect certain information about the transactions you undertake, in store and/or through our websites, and information generated through your use of your Club Card. Allegiance does not collect or hold payment card information that you provide in connection with the purchase of merchandise or services.
We may collect additional information in connection with your participation in any promotional programs offered by any retailer serviced by Allegiance, and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site usage, which enables us to improve the products and services offered by us and the retailers we service.
Use and Sharing of Your Information
We may use the information that we collect from you to provide and personalize our services, to help us improve our service to you, and to make our communications more relevant. For instance, whenever you buy products using your Club Card at a market which accepts your Club Card, we can automatically add those products to your “favorite products” list provided to you as part of our online grocery shopping service.
We may also use your contact details to communicate with you. We may use the information that we collect from you, and we may provide that information to a third party under contract with Allegiance for marketing purposes, including to provide you with special offers and coupons. Allegiance may also provide the information that we collect from you to a third party in anonymized form for inclusion in a database.
We may display targeted advertisements based on personal information. We do not provide any individual personally identifiable information to the advertiser when you view or respond to a targeted ad. Advertisers (including ad service companies) may, however, assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.
Communication Preferences and Opting Out
Once you have registered to use one of our websites, you will be provided with access to a “Stay Connected” section, which you may access by clicking on “My Account” in the top frame and scrolling down to “Stay Connected”. You may opt out of us sharing your personally identifiable information, which we define to include your name, mailing address, e-mail address, and telephone number, but not to include your Club Card number standing alone, with any third party under contract with Allegiance by selecting the “opt out” box on the “Stay Connected” page, or on your Club Card application. If you do so, then your personally identifiable information, including your e-mail address, will not be shared by, used by, or used on behalf of Allegiance to contact you for marketing purposes, including to provide you with special offers and coupons. You may, however, receive marketing materials from Allegiance which are not directed to you using your personally identifiable information, such as circulars delivered by Zip Code. You may also receive marketing materials which are directed to you using only your Club Card number or an identifier based on only your Club Card number.
Please note that there may be instances where it may be necessary for us to communicate with you, regardless of whether you have opted out of sharing your personally identifiable information, for administrative or operational reasons relating to our services.
Other Web Sites
We use both session ID cookies and persistent cookies. We use session ID cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time, unless you remove the cookie in the manner determined by your particular Internet browser. Disabling the cookie function for your Internet browser will restrict the online services you can use at one of our websites.
Clear Gifs (Web Beacons)
We use clear gifs on our websites from Google Analytics and other third party vendors. This enables us to gauge the effectiveness of our services and marketing programs.
The security of your personal information is very important to us. When you enter sensitive information (such as a credit card number) on one of our order forms, that information is encrypted using secure socket layer technology (SSL), and is immediately re-encrypted prior to storage. By default, payment card data is permanently destroyed within 91 days of its submission by you.
Generally accepted industry standards are applied to protect the personal information submitted by you, both during transmission and upon receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while every effort is made to use commercially acceptable means to protect your personal information, its security cannot be guaranteed.
Changes in this Privacy Statement
We reserve the right to modify this privacy statement at any time, so please review it frequently.
Last modified: 04/11/2019.