No artificial flavors. No high fructose corn syrup. No colors from artificial sources. First ingredient whole grain. A whole grain food is made by using all three parts of the grain. All General Mills Big G Cereals contain more whole grain than any other single ingredient. Kid tested. Mother approved. Start the morning simply, start life right. Made with simple, good-for-you ingredients like whole grain corn, Kix cereal is a tasty way to kick off a great day! Great Kix taste = happy kids. Kernels of Knowledge: Did you know that corn is grown on every continent in the world except Antarctica? Native Americans were the first people to grow corn - over 6000 years ago! The Spanish word for corn is maiz. General Mills is on a journey to always make our cereals better. How? Being responsible. We have committed to sustainably source 100% of our cereal boxes by 2020. This package is sold by weight, not by volume. You can be assured of proper weight even though some settling of contents normally occurs during shipment and handling. Per 1-1/4 Cup Serving: 110 calories; 0 g sat fat (0% DV); 180 mg sodium (7% DV); 3 g sugars. Box Tops for Education. We know that a good education for your kids is just as important to you as good nutrition. That's why Kix is proud to support Box Tops for Education. Visit boxtops4education.com to learn how you can use box tops to earn money for your kids' schools, and help support all the great local programs that nurture eager young minds! Giving back. Since 1996, our cereals have given more than $175 million to America's schools through Box Tops for Education. Calcium = an essential mineral that helps build strong bones and teeth. Vitamin D = a nutrient that helps growing bodies absorb calcium. 15 g whole grain per serving. At least 48 g recommended daily. That's Why Kix Has: 3 grams of sugar per serving; no high fructose corn syrup; whole grain as the first ingredient. Learn more at generalmills.com. Learn more at Ask.GeneralMills.com. We serve the world by making food people love. We welcome your questions and comments generalmills.com, 1.800.328.1144. Produced with genetic engineering. how2recycle.info. 100% recycled paperboard. Exchange: 1-1/2 starch. Based on Academy of Nutrition and Dietetics and American Diabetes Association criteria.