Lumia Permanent Haircolor, Dark Golden Blonde 73

Goldenrod. Brightening Color Creme with Floral Extract. Our aim is to offer women haircolor that is enriched with natural ingredients, and is always more effective, simpler and easier to use. Now you can permanently enhance and brighten your own natural haircolor without dramatically changing your color. New Lumia gives you fresh, rich color that looks natural, not artificial. And because it's a natural-looking color, roots are less visible. Lumia is a gentle haircolor that's low in ammonia and contains fragrant floral extract, so it's pleasant to use. Lumia has nourishing conditioners so it won't dry out your hair. It leaves hair feeling healthy, soft and naturally shiny. Lumia is easy to use - the thick, rich creme spreads easily and stays in place. Why is Lumia for me? I want to enhance and brighten up my haircolor. I want long - lasting color with minimal roots. I want results that are more visible than semi - permanent (level 2) haircolor. If you desire a more dramatic change or want to cover more than 50% gray, use Nutrisse from Laboratories Garnier.