It's a 10 Miracle Silk Express Shampoo

No added sulfates. Does 10 Things Instantly: 1. Enhances silkiness. 2. Creamy formula with rich lather. 3. Natural moisturizing ingredients. 4. Environmental protector. 5. Helps deliver youthful shine. 6. Enhances manageability. 7. Improves elasticity & reduces breakage. 8. Restores vibrancy. 9. Protects hair color. 10. Creates lustrous shine.