It's a 10 Miracle Shampoo Plus Keratin

Sulfate free. Does 10 Things Instantly: 1. Sulfate free. 2. Sodium chloride free. 3. Paraben free. 4. Keratin protein infused. 5. Prevents breakage. 6. Preserves hair color. 7. Restores elasticity. 8. Protects from sun damage. 9. Locks out humidity. 10. Protects from thermal styling. Cruelty free. All ingredients are derived from natural sources but may be synthetically modified compromising effectiveness. Made in the USA.