Giovanni Shampoo, Daily Color Defense, Boldly Black 8.5 Oz

With an exclusive antioxidant-powered UV fade-resistant system. Embolden black hair with a licorice and blackberry blend for lasting multidimensional radiance. Protect while flaunting the deep, mysterious depth of the darkest hair. Echo chic technology. Black is the new black: Boldly Black Colorflage Shampoo shows off deep tones and exquisite mystery for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Blackberry and boysenberry along with Licorice extract synergistically combine with other powerful ingredients to explore lowlights and blast dark-hair highlights to the surface. Protect. Defend. Shield. Restore. Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity. Defend: Super silicones seal in high-watt shine while defending hair against thermal damage. Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out. Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength. Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style. 100% vegetarian ingredients/no animal testing. We do not add parabens or lauryl or laureth sulfate to this product. Beauty from the Elements is Chic on the Street. giovannicosmetics.com. Please recycle. Made in USA.