Loreal Studio Line Heat-Activated Straightening Cream
Hot. Straight. Helps & improves straightening. Heat protection. Thermo-protect technology. Hair length all (blue) (This product can also provide a straight, sleek effect when used with just a blow dryer and a round brush. The Look: Straight hair that is protected from heat damage (orange). The Best of L'Oreal Technology: An innovation from the L'Oreal Laboratories. Studio Line hot straight cream is a heat-activated straightening cream developed for use with straightening irons and blow dryers. Our new Thermo-Protect Technology helps protect hair from heat styling damage, locks out humidity and helps improve straightening. The result: Hair is silky, protected and kept intact. Made in USA.