Gain Liquid Fabric Softener, Island Fresh Scent

39 (As measured for small load) loads. Fresh-tastic softness! Softens more loads with less ounces. Ultra softens more than 3 times as many loads per ounce. Ultra vs. non-concentrate loads per ounce for medium load. Questions? 1-800-682-1523. www.ILoveGain.com/www.yoamogain.com. Bottle made from 25% or more post-consumer recycled plastic.