Earth's Best Organic Whole Grain Rice Infant Cereal

45% daily value of iron for infants. No GEI. Grown without potentially harmful pesticides or herbicides. Babies perfect first solid food. Easily digestible. Iron fortified. No genetically engineered ingredients. USDA organic. The Earth's Best way to grow. All babies begin life 100% pure, feed them accordingly. From the first spoonful on, you can be sure your baby's rapidly developing little body is getting only pure, healthy, organic nutrition. We take extra steps with our cereal and all our baby foods. Organic certified grown without potentially harmful pesticides or herbicides. 45% daily value of iron for infants. Unsalted & unsweetened. 25% of the daily value for six B vitamins. Only whole grain. Made with no genetically engineered ingredients. Never any artificial colors or preservatives. To receive more information on The Hain Celestial Group Inc.'s policy towards genetically engineered ingredients, please call 1-800-434-4246. Organic & Made with No Genetically Engineered Ingredients: The long term effects of potential pesticide residues are not fully understood, but we do know that the risks are real, especially for infants and children. That's why Earth's Best Organic brings you only organic foods grown without potentially harmful pesticides or herbicides. Earth's Best Organic is also never made with generically engineered ingredients. We Fortify Our Cereals with Key Nutrients Including Iron, Zinc & B Vitamins: 25% of the daily value for 6 B-complex vitamins that help support a healthy immune and nervous system to help your baby convert food into energy to power their day! Zinc is an important mineral for infants, as it plays a key role during this time of rapid growth and development, as well as cell repair and immune function. Pediatricians recommend the introduction of iron-rich foods, including fortified cereals, to help maintain adequate iron levels for both breast fed and formula fed infants (American Academy of Pediatrics: Clinical Report-Diagnosis and Prevention of Iron Deficiency and iron-Deficiency Anemia in Infants and Young Children (0-3 Years of Age). Pediatrics 2010: 125 (5)). Whole Grain Natural Goodness: Unlike processed grains, whole grains are not stripped of nutrients, giving your baby more naturally occurring vitamins and minerals in a gentle, digestible cereal. Join the Earth's Best family at www.earthsbest.com to receive coupons, special promotions, product information and more! Introduce your baby to the whole line of Earth's Best products including organic infant formula, organic jarred baby food, 70% organic gentle baby body care and new chlorine free diapers and baby wipes. Certified organic by Quality Assurance International (QAI). Visit our website at www.earthsbest.com. Comments? Call 1-800-434-4246. To receive more information on the Hain Celestial Group's policy toward genetically engineered ingredients, please call 1-800-434-Hain. Package sold by weight, not volume. (Contents may settle during shipping).