Tide Plus Original Bleach Alternative Detergent

16 loads (Contains approximately 16 loads as measure to bar 1 on cap). Alternative. Safe on colors. Cleans. Freshens. Whitens. Brightens. Color Safe Whitening Power: Follow care label instructions, then sort. Test inside seam for colorfastness. Medium loads. Large loads. HE full loads. Add detergent, then add clothes. Contains no phosphate. www.tide.com. Questions? 1-800-879-8433 visit www.tide.com. Bottle made from 25% or more post-customer recycled plastic.